SUPPORT #breakfreefromplastic action around the globe! Get involved:

We Choose Reuse

Let’s replace single-use plastic with reusable systems. Join the Reuse Revolution across Europe!


THE ZERO WASTE MASTERPLAN: A Guide to Building Just and Resilient Zero Waste Cities

This toolkit is for policymakers, sustainability professionals, environmental advocates, and grassroots organizers leading their cities into a green and just future through zero waste. The solutions are out there. It’s time to make a plan.


Zero Waste City Manual

A toolkit to establish city and community zero waste systems


Zero Waste Masterplan

The Zero Waste Masterplan is the pioneering knowledge platform created by Zero Waste Europe and its members to support the further development of the zero waste model on a local level and turn circular economy in reality in Europe.


Plastic Free July

As the world continues to grapple with the Covid-19 pandemic, people around the world are demonstrating that a life free from unnecessary plastic and disposable material is still possible. This year’s Plastic Free July will continue paving the way to #BreakFreeFromPlastic while encouraging principles built on a just recovery from the pandemic.


Brand Audit

Mobilizing massive citizen muscle with a common mission so corporations can no longer frame the issue as one of only consumer responsibility






In this virtual exhibit, This is how we roll, we gathered photos of waste collection vehicles in Asia. Some are small and with wheels while some are manually navigated by the waste pickers or the waste workers and are made for almost inaccessible areas. But one thing is common: they all contribute to our Zero Waste goal. So enjoy the ride and remember, we may roll differently, but we're all rolling towards the same direction.


Plastic’s toxic additives and the circular economy

This new publication, Plastic’s Toxic Additives and the Circular Economy, shines a light on the invisible hazards linked to plastics. It is our hope that decision-makers and manufacturers will transform their thinking and practices to take a precautionary approach to the entire lifecycle of plastics, from production to disposal.


Talking Trash

This addendum focuses on the Indian policy scenario and the strategies corporations have used on a central and state level to delay and derail progressive legislation on plastics.


Plastic Pollution Lobby: A coalition against the introduction of a deposit return system in Austria

The report reveals that a group of powerful companies with vested interests, including major retailers Lidl, Spar, Hofer and REWE Group, has been lobbying to influence the government’s decision against a deposit system. They are orchestrating their lobbying efforts through the highly reputed Altstoff Recycling Austria AG (ARA), Austria’s largest extended producer responsibility (EPR) organisation, which currently manages around 70% of the waste market.


Style Guide For Members

Break Free From Plastic is a global movement working to stop plastic pollution for good.

By linking together the many great initiatives happening all over the world, we demonstrate our size, diversity, and global reach. Using the logo and hashtag strengthens and amplifies our movement-wide message to #breakfreefromplastic!



How Plastic Production Pollutes Small Towns

Plastic pollutes at every step of the way but much of the consequences are hidden from view. We're pulling back the curtain to reveal the frontline communities being poisoned by plastic. This is The Story of Plastic. GET INVOLVED:

The Plastic Bag Diet

It's not that plastic waste in our world is mismanaged; it's that there is so much plastic being produced that it's unmanageable. Solutions start with reduction and prevention because by the time plastic enters the environment, it's already too late. GET INVOLVED:

Manila’s Zero Waste Neighborhoods

Plastic polluted neighborhoods in Manila are taking things into their own hands by creating systemic zero waste programs that collect all recyclables, compost all organics, and push for corporate accountability. GET INVOLVED:

Where Your Recycled Plastic Ends Up

The mass production of single-use plastic has put us in the biggest recycling crisis in history. LEARN MORE:


Ad Campaigns for Social Change

In this episode we talk with culture creator and social marketer Emma Riley, Strategic Partnership Director for Lonely Whale - the organization that helped put the plastic pollution issue on the mainstream map in a big way with their #stopsucking campaign in 2017.


A giant leap towards Throw-Away-Free Living

The story of Berkeley's groundbreaking disposable foodware ordinance, w/ Martin Bourque, Berkeley Ecology Center & Miriam Gordon, UPSTREAM


Culture Hacking the End of Plastic

From cigarettes to cups & concession stands, the history & future of changing social norms in America, w/ Matt Prindiville, UPSTREAM


Will the real solutions please stand up?

Take a closer look at the real solutions to the plastic pollution crisis.



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