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Brand Audit Toolkit

Mobilizing massive citizen muscle with a common mission so corporations can no longer frame the issue as one of only consumer responsibility


Brand Audit Social Media Toolkit 2020

The highly anticipated “BRANDED Volume III: Demanding Corporate Accountability for Plastic Pollution” IS OUT. Congratulations to everyone who participated in this year’s #BrandAudit2020,  which included 575 brand audit events from 55 countries across 6 continents!


Brand Audit Social Media Toolkit 2019

The highly anticipated “BRANDED Volume II: Identifying the World’s Top Corporate Plastic Polluters.” IS OUT. Congrats to everyone that participated in this year’s #BrandAudit2019 which spanned 484 cleanups from 50 countries and 6 continents


We Choose Reuse

Let’s replace single-use plastic with reusable systems. Join the Reuse Revolution across Europe!


THE ZERO WASTE MASTERPLAN: A Guide to Building Just and Resilient Zero Waste Cities

This toolkit is for policymakers, sustainability professionals, environmental advocates, and grassroots organizers leading their cities into a green and just future through zero waste. The solutions are out there. It’s time to make a plan.


Plastic Free Campuses

Laying the foundation for a new generation of changemakers who are leading the revolution on the plastic pollution crisis, to understand one of the root causes of climate change and to seek out lasting solutions by engaging the biggest (and smallest) campuses and schools worldwide to go plastic-free.





Plastívoros, the truth about the secret ingredient in your diet

The report explores in deep the massive presence of microplastics in agriculture and its impacts on health and environment. It also proposes some alternatives and policy measures to reduce drastically plastics and their toxicity


European waste trade impacts on Malaysia’s zero waste future

The impact of all the waste that is generated in Europe continues to be felt in countries and communities thousands of miles away. This case study illustrates the impacts inflicted by international waste trade upon Malaysia and shows how the country has responded.


Checking Out on Plastics III

For the third year, the Environmental Investigation Agency (EIA) and Greenpeace UK have surveyed the major supermarkets and grocery retailers in the UK on their efforts to reduce plastic pollution. This third report analyses 2019 plastic use across the sector, with a view to understanding whether the companies were able to change course and make a tangible difference in reducing their plastic footprint.


When the plastic garbage caught up with us and passed us

Como organizaciones integrantes de GAIA, señalamos que es inaplazable el desarrollo de un verdadero diagnóstico de toda esta problemática tan compleja y multidimensional generada por los desechos plásticos en México y se desarrolle una política de Basura Cero y la incorporación de la Responsabilidad Extendida del Productor -también promovida por el Convenio de Basilea-para atenderla.


Style Guide For Members

Break Free From Plastic is a global movement working to stop plastic pollution for good.

By linking together the many great initiatives happening all over the world, we demonstrate our size, diversity, and global reach. Using the logo and hashtag strengthens and amplifies our movement-wide message to #breakfreefromplastic!



How Plastic Production Pollutes Small Towns

Plastic pollutes at every step of the way but much of the consequences are hidden from view. We're pulling back the curtain to reveal the frontline communities being poisoned by plastic. This is The Story of Plastic. GET INVOLVED:

The Plastic Bag Diet

It's not that plastic waste in our world is mismanaged; it's that there is so much plastic being produced that it's unmanageable. Solutions start with reduction and prevention because by the time plastic enters the environment, it's already too late. GET INVOLVED:

Manila’s Zero Waste Neighborhoods

Plastic polluted neighborhoods in Manila are taking things into their own hands by creating systemic zero waste programs that collect all recyclables, compost all organics, and push for corporate accountability. GET INVOLVED:

Where Your Recycled Plastic Ends Up

The mass production of single-use plastic has put us in the biggest recycling crisis in history. LEARN MORE:


Ad Campaigns for Social Change

In this episode we talk with culture creator and social marketer Emma Riley, Strategic Partnership Director for Lonely Whale - the organization that helped put the plastic pollution issue on the mainstream map in a big way with their #stopsucking campaign in 2017.


A giant leap towards Throw-Away-Free Living

The story of Berkeley's groundbreaking disposable foodware ordinance, w/ Martin Bourque, Berkeley Ecology Center & Miriam Gordon, UPSTREAM


Culture Hacking the End of Plastic

From cigarettes to cups & concession stands, the history & future of changing social norms in America, w/ Matt Prindiville, UPSTREAM


Will the real solutions please stand up?

Take a closer look at the real solutions to the plastic pollution crisis.