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Brand Audit Toolkit

Mobilizing massive citizen muscle with a common mission so corporations can no longer frame the issue as one of only consumer responsibility


Brand Audit Social Media Toolkit 2020

The highly anticipated “BRANDED Volume III: Demanding Corporate Accountability for Plastic Pollution” IS OUT. Congratulations to everyone who participated in this year’s #BrandAudit2020,  which included 575 brand audit events from 55 countries across 6 continents!


Brand Audit Social Media Toolkit 2019

The highly anticipated “BRANDED Volume II: Identifying the World’s Top Corporate Plastic Polluters.” IS OUT. Congrats to everyone that participated in this year’s #BrandAudit2019 which spanned 484 cleanups from 50 countries and 6 continents


We Choose Reuse

Let’s replace single-use plastic with reusable systems. Join the Reuse Revolution across Europe!


THE ZERO WASTE MASTERPLAN: A Guide to Building Just and Resilient Zero Waste Cities

This toolkit is for policymakers, sustainability professionals, environmental advocates, and grassroots organizers leading their cities into a green and just future through zero waste. The solutions are out there. It’s time to make a plan.


Plastic Free Campuses

Laying the foundation for a new generation of changemakers who are leading the revolution on the plastic pollution crisis, to understand one of the root causes of climate change and to seek out lasting solutions by engaging the biggest (and smallest) campuses and schools worldwide to go plastic-free.





Amazon’s Plastic Problem Revealed

Oceana analyzed e-commerce packaging data and found that Amazon generated 465 million pounds of plastic packaging waste in 2019. The report also found that Amazon’s estimated plastic packaging waste, in the form of air pillows alone, would circle the Earth more than 500 times. Oceana estimates that up to 22.44 million pounds of Amazon’s plastic packaging waste entered and polluted the world’s freshwater and marine ecosystems in 2019, the equivalent of dumping a delivery van payload of plastic into the oceans every 70 minutes.



A GUIDE FOR PUBLIC INTEREST ORGANIZATIONS AND POLICY-MAKERS ON ENDOCRINE DISRUPTING CHEMICALS & PLASTICS EDCs are chemicals that disturb the body’s hormone systems and can cause cancer, diabetes, reproductive disorders, and neurological impairments of developing fetuses and children. The report describes a wealth of evidence supporting direct cause-and-effect links between the toxic chemical additives in plastics and specific health impacts to the endocrine system.


Understanding the Environmental Impacts of Chemical Recycling – Ten concerns with existing life cycle assessments

This joint paper presents key findings from a review of some of the most commonly cited chemical recycling and recovery LCAs, which reveal major flaws and weaknesses regarding scientific rigour, data quality, calculation methods, and interpretations of the results.


Evaluation Report on Green Packaging Actions of Couriers

The green development of the express delivery industry is highly valued by China. In most recent years, in order to solve problems including the wastage of resources and environmental pollution caused by courier packaging, the State Post Bureau of People's Republic of Chinahas released a battery of policies to promote the green governance of express packaging


Style Guide For Members

Break Free From Plastic is a global movement working to stop plastic pollution for good.

By linking together the many great initiatives happening all over the world, we demonstrate our size, diversity, and global reach. Using the logo and hashtag strengthens and amplifies our movement-wide message to #breakfreefromplastic!



How Plastic Production Pollutes Small Towns

Plastic pollutes at every step of the way but much of the consequences are hidden from view. We're pulling back the curtain to reveal the frontline communities being poisoned by plastic. This is The Story of Plastic. GET INVOLVED:

The Plastic Bag Diet

It's not that plastic waste in our world is mismanaged; it's that there is so much plastic being produced that it's unmanageable. Solutions start with reduction and prevention because by the time plastic enters the environment, it's already too late. GET INVOLVED:

Manila’s Zero Waste Neighborhoods

Plastic polluted neighborhoods in Manila are taking things into their own hands by creating systemic zero waste programs that collect all recyclables, compost all organics, and push for corporate accountability. GET INVOLVED:

Where Your Recycled Plastic Ends Up

The mass production of single-use plastic has put us in the biggest recycling crisis in history. LEARN MORE:


Ad Campaigns for Social Change

In this episode we talk with culture creator and social marketer Emma Riley, Strategic Partnership Director for Lonely Whale - the organization that helped put the plastic pollution issue on the mainstream map in a big way with their #stopsucking campaign in 2017.


A giant leap towards Throw-Away-Free Living

The story of Berkeley's groundbreaking disposable foodware ordinance, w/ Martin Bourque, Berkeley Ecology Center & Miriam Gordon, UPSTREAM


Culture Hacking the End of Plastic

From cigarettes to cups & concession stands, the history & future of changing social norms in America, w/ Matt Prindiville, UPSTREAM


Will the real solutions please stand up?

Take a closer look at the real solutions to the plastic pollution crisis.



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