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Break Free From Plastic is a global movement working to stop plastic pollution for good.

By linking together the many great initiatives happening all over the world, we demonstrate our size, diversity, and global reach. Using the logo and hashtag strengthens and amplifies our movement-wide message to #breakfreefromplastic!

You may refer to the style guide to support your individual and collaborative actions. The Break Free From Plastic style and communications channels are curated by the Communications Hub to serve the movement.
OUR VALUESTIPS & TRICKS
HASHTAGLOGOTYPOGRAPHYCOLORSCOLOR USAGE
PHOTOGRAPHYLOGO USAGE

Our Communication Values

The Break Free From Plastic logo and hashtag:

  • Are made for the movement: we encourage you to use it to share your ideas, events, stories, and campaigns to highlight our growing community!

  • Are freely accessible and all members of the movement are encouraged to use it in their work.

  • Represents and empowers the faces and organizations behind the movement

  • Is collaborative and cooperative. Allows organizations to connect under one banner to strengthen and align the work of the movement.

Break Free From Plastic materials and communications actively portray the diversity of our movement. Empowering and properly crediting your fellow BFFP members for their work is strongly encouraged. Here are a few examples:

  • On social media, tag the member who’s done the work you are featuring, or just mention them in the caption if they’re not in any particular social media channel.

  • On press releases or feature stories, make sure the member you’re featuring has their name mentioned and hyperlinked to their website or social media profile.

The #breakfreefromplastic logo and hashtag can simplify your communications process. When working with other members of the movement you have a unified vision  under which to take action, which is easy to communicate and clear in its aims. We encourage including a full list of groups working on initiatives under the Break Free From Plastic banner, ensuring smaller groups are also equitably represented.

Is adaptable to a wide range of topics, campaigns, and event types and can be used by organizations, networks, communities, and individuals to share their work.

Is not available for commercial or political activity – the logo and hashtag  is reserved for non-profit communications in-line with our values, principles and guidelines.

Tips & Tricks

  • When communicating about the movement, it is important to remember that it is just that – a movement. Break Free From Plastic is not an organization or a coalition, but a movement made up of over 1,100 organisations and individuals calling for a world free from plastic pollution.

  • Check the breakfreefromplastic.org website for more information, examples and resources.

  • If in doubt, get in touch with the Communications Officer in your region.
Here are our top ten tips & tricks!

Hashtag

  • The primary hashtag for our movement is #BreakFreeFromPlastic. This is widely used across various social media channels and in other movement communications (newsletters, press releases, blogs, etc.).

  • The hashtag is an easy way to demonstrate your active participation in the movement. It can also be a great way to reach beyond your usual networks to amplify your stories to a wider audience. We strongly encourage using the hashtag widely and often!

Typography

Inter

Inter is a font designed for digital communication which makes it readable for many platforms.

This versatile font can be used for headings, subheadings, and body texts. It is also easy to pair with other decorative fonts.

Colors

Colours reflecting the ideal world, where there are blue skies and bright, fertile land.

Make it YOURS! Use these colours in a way  which works for your communication style.

Blue Green
Hex #3A8C9E
RGB 58/140/158
CMYK 63/11/38

Dark Green
Hex #083742
RGB 8/55/66
CMYK 88/17/0/74

Light Blue
Hex #ADD8E6
RGB 173/216/230
CMYK 25/6/0/10

Orange
Hex #F4AB3D
RGB 244/171/61
CMYK 0/30/75/4

Dark Orange
Hex #D7832F
RGB 173/216/230
CMYK 25/6/0/10

Yellow
Hex #FCCA13
RGB 252/202/19
CMYK 1/20/98/0

Off-white
Hex #FFFBF1
RGB 255/251/241
CMYK 0/2/5/0

Color Usage

BFFP is flexible when it comes to placing the logo on colored backgrounds.

Since the primary logo is composed of two (2) out of four (5) brand colors, there are multiple logo versions that would sit well on top of the other brand colors.

For black and white print materials, only use the monochromatic versions.

Photographic Background

There are many ways to place the logo on photographic backgrounds. The basic rule is to use the dark logos on light areas of the photo and the light logos on dark areas of the photo for contrast.

Tips:
1. Enclosed logo versions are best used on crowded photos.
2. Photos that have the same hues as the brand colours can be the bases of which logo to use.

Unacceptable Usage

BFFP has a lot of organisational branches that may require different logo looks. Best practise is to keep the basic rules regarding the logo usage.

1) Do not rotate the logo
2) Do not squash or stretch the logo
3) Do not skew the logo.
4) Do not stylize the logo
5) Do not resize any text in the logo.
6) Do not use more than two (2) logo versions in one graphic.

Tip: You may add contrast behind the logo to make it stand out.

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