The Break Free From Plastic logo and hashtag:
Break Free From Plastic materials and communications actively portray the diversity of our movement. Empowering and properly crediting your fellow BFFP members for their work is strongly encouraged. Here are a few examples:
The #breakfreefromplastic logo and hashtag can simplify your communications process. When working with other members of the movement you have a unified vision under which to take action, which is easy to communicate and clear in its aims. We encourage including a full list of groups working on initiatives under the Break Free From Plastic banner, ensuring smaller groups are also equitably represented.
Is adaptable to a wide range of topics, campaigns, and event types and can be used by organizations, networks, communities, and individuals to share their work.
Is not available for commercial or political activity – the logo and hashtag is reserved for non-profit communications in-line with our values, principles and guidelines.
In general, we encourage including the movement’s logo alongside your organisation’s own logo as it relates to movement-wide communications.
Colours reflecting the ideal world, where there are blue skies and bright, fertile land.
Make it YOURS! Use these colours in a way which works for your communication style.
BFFP is flexible when it comes to placing the logo on colored backgrounds.
Since the primary logo is composed of two (2) out of four (5) brand colors, there are multiple logo versions that would sit well on top of the other brand colors.
There are many ways to place the logo on photographic backgrounds. The basic rule is to use the dark logos on light areas of the photo and the light logos on dark areas of the photo for contrast.
1. Enclosed logo versions are best used on crowded photos.
2. Photos that have the same hues as the brand colours can be the bases of which logo to use.
BFFP has a lot of organisational branches that may require different logo looks. Best practise is to keep the basic rules regarding the logo usage.
1) Do not rotate the logo
2) Do not squash or stretch the logo
3) Do not skew the logo.
4) Do not stylize the logo
5) Do not resize any text in the logo.
6) Do not use more than two (2) logo versions in one graphic.
Tip: You may add contrast behind the logo to make it stand out.
Special logos are made for branches of organisations within BFFP by request. Existing special logos include BFFP Youth Ambassadors and for the Toxic Tours campaign.
They follow the same principal logo versions (horizontal or stacked).
NOTE: Do NOT create logos without approval.