#We Choose Reuse

Let’s replace single-use plastic with reusable systems.

Join the Reuse Revolution across Europe!

What does reuse in action look like?

Reuse begins with REFILL ON THE GO! Individuals can refill their water bottles during their daily routine, and when traveling. Businesses encourage customers to bring their own containers and coffee cups. And brands put systems in place for customers to REUSE & REFILL their branded containers in store.
A Deposit Return System encourages consumers to RETURN the packaging of a product to a collection point. They are incentivised thanks to the DEPOSIT that they put down when purchasing the product, and that they get back when dropping off the packaging.
REUSE systems are centered around the collection, cleaning and reuse of packaging, at a large scale. This can be done by a third party, or in house by a Fast Moving Consumer Goods company, or cooperative of restaurants, for example.
In order for REUSE systems to thrive, we need to think outside the box, and become as good at PICK UP, as we are at DELIVERY. We need the milkman and tiffin models to be developed at the local and national level.

“Together we can create robust reuse systems
and enable a truly circular economy.”

Sign the #WeChooseReuse Commitment

Sign as an Individual

Sign as an NGO

We choose reuse

As an individual:

✅ I choose reuse and refill over single-use, prioritising long-lasting products and packaging rather than disposable ones.

✅ I choose to support the cafés and restaurants that champion reuse over single-use and that accept reusable cups, containers and bottles for take-away.

✅ I favour grocery stores that offer packaging free and refill options and that allow me to use my own containers to purchase food and other products in bulk.

✅ When shopping online, I prioritise providers that offer reuse and refill options.

As an NGO:

✅ We commit to collaborate with decision makers, at all levels, to develop enabling policy frameworks for reuse systems.

✅ We commit to challenge businesses to champion reuse systems, and showcase real solutions, to accelerate the normalisation of reuse systems.

✅ We commit to equip consumers to make informed choices, by providing them with information and tools.

We demand that national & EU decision-makers choose reuse

In order to make reuse the new normal, decision-makers must: 

✅ Set reuse targets for each sector, including for transport, retail, food services and e-commerce.

✅ Set EU harmonised designs for containers, in order to scale-up reuse, as well as promote systems, such as deposit-return schemes, that support reuse.

✅ Adopt complementary measures, including targeted bans on single-use products, and economic incentives to implement reuse. 

✅ Adopt public procurement policies that prioritise reuse services and products, for publicly-run and sponsored events and facilities.

We call on producers, retailers, cafés & restaurant chains to choose reuse

In order to have reuse options for consumers in every sector, they must:

✅ Commit to a plastic footprint reduction policy, in order to dramatically reduce single-use plastic production and use.

✅ Reveal publicly their action plan with a timeline, which shows measurable, independently audited results by 2023.

✅ Reinvent delivery, retail and takeaway systems that disincentivize single-use, throwaway packaging; and prioritize significant investments in reusables and refill systems.

✅ Collaborate with producers, retailers, governments, and NGOs to create scalable, standardised and reusable solutions — including support for ambitious legislation that rewards plastics reduction, incentivises reuse systems, deposit return schemes, and penalises the overuse of plastics. 

✅ Avoid false solutions, such as single-use bio-based, biodegradable and compostable alternatives.

✅ Remove hazardous chemicals and materials from their products and choose toxic-free materials and products.

We demand that local public authorities choose reuse

In order to enable reuse for all citizens at the local level,  public authorities must:

✅ Promote local, environmentally-friendly alternatives to single-use and implement economic incentives that support and prioritise reuse, such as deposit systems on reusable containers for beverages and food, or free tap water in public spaces.

✅ Introduce relevant local ordinances that prohibit and tax single-use items, and facilitate greater reuse and repair initiatives. 

✅ Adopt public procurement policies that prioritise reuse services and products within municipally-run and sponsored events and facilities.

✅ Deliver clear and locally-tailored communications, explaining not only how, but also why, such measures are important and beneficial to the protection of the natural environment and the creation of local jobs.

✅ Monitor and analyse the remaining residual waste, to identify products and materials that need to be redesigned for reuse.

Member Campaigns

Há mar e mar by SCIAENA
Campaign for the implementation of DRS and reusables with reusable targets in Portugal.

Ongoing campaign in Portugal

https://www.facebook.com/MarUsarRecuperar

#NoPlasticChallenge by No Plastic In My Sea
Help to scale up reuse solutions and change consumers habits!

#NoPlasticChallenge

Happening each year in France

https://noplasticinmysea.org/15-eco-gestes/

Refill by City to Sea
The world’s first dedicated app to connect people to reuse options.

“Living with less plastic made easy. Championing the Refill Revolution!”

An ongoing campaign globally

https://www.refill.org.uk/

Get reusables back on the menu by City to Sea
Petition to get businesses to start accepting reusables again

Ongoing campaign in the UK

https://you.38degrees.org.uk/petitions/help-us-get-reusables-back-on-the-menu

Reuse Revolution by Greenpeace (DE)
Mapping Zero Waste shops in Germany

Ongoing campaign in Germany

https://reuse-revolution-map.greenpeace.de/index.html#/

Break the Plastic Wave #ResetYourHabits by Surfrider Foundation Europe
This Surfrider Europe campaign aims at promoting reusable alternatives to plastic bottles and encouraging the use of tap water.

#ResetYourHabits

Reusable bottles can make the difference

Ongoing Campaign in Europe since 2017

https://surfrider.eu/en/our-missions/marine-litter/reset-your-habits-70158.html

Break the Plastic Wave #BreakThePlasticWave by Surfrider Foundation Europe
To stop plastic pollution of the Ocean, change is needed now. This integrated campaign aims at making every level of society – citizens, businesses, public institutions and governments- all work together to transform the way we produce and consume to fight plastic pollution and preserve Ocean health.

#BreakThePlasticWave

Ongoing Campaign in Europe since 2019

https://surfrider.eu/en/our-missions/marine-litter/break-the-plastic-wave-70177.html

My Zero Waste Merchant by Zero Waste France
Annual operation to  develop the use of reusable personal containers and the reintroduction of the deposit in local food trade

#StopEmballages

Annual campaign in France

https://www.zerowastefrance.org/projet/mon-commercant-zero-dechet/

New Plastic Narrative by Plastic Change
Campaigning for a public opinion on pro reuse systems

Push for ambitious reuse targets politically

Reuse innovation projects with industry

#NewPlasticNarrative

Ongoing campaign in Denmark

https://plasticchange.dk/wechoosereuse/

Mission Reuse by Recycling Netwerk Benelux
and with Enviu and Natuur & Milieu

Transition change towards a reuse society!

“From a throw-away society to real reusable solutions”

Ongoing in NL

https://missionreuse.com/

Contactless Coffee by City to Sea
Campaign to help businesses safely accept reusable cups during COVID

An ongoing campaign globally

https://www.citytosea.org.uk/contactless-coffee/

Plastikfreie Städte by Deutsche Umwelthilfe
(Environmental Action Germany, DUH)

Campaign to support reuse and the reduction of waste from single-use packaging in municipalities; citizens can suggest specific municipalities, which will then be contacted by DUH

“Wir machen deine Stadt plastikfrei!”

Ongoing campaign in Germany

https://www.duh.de/plastikfreie-staedte/

In My Cup by Greenpeace (GR)
A network of cafeterias promoting reusability

Ongoing campaign in Greece

http://stopotirimou.gr/

Break the Plastic Wave #BantheBag by Surfrider Foundation Europe
This Surfrider Europe campaign aims at reducing the use of disposable plastic bags within the European Union through :  influencing European and local decision makers to reduce and ideally ban single-use plastic bags; mobilising citizens and shopkeepers to use alternatives to single use plastic bags; and raising awareness on plastic bag pollution.

#BantheBag

Europe 2010

https://surfrider.eu/en/our-missions/marine-litter/ban-the-bag-70160.html

Conscious Cup Campaign by Conscious Cup
Awareness campaign to encourage businesses to offer #CeramicsFirst. 

Working with Consumers to encourage Reuse.

Ongoing campaign in Ireland

https://consciouscup.ie/

#ReuseRevolution by Greenpeace International
Manj je več by EBM
Packaging-free, reuse and repair  shop registry and event calendar

Less is More!

Ongoing campaign in Slovenia

https://manjjevec.si/

#drinktapwater by Common Seas
A campaign to provide clear information about tap water quality on Paros, to encourage the local community to drink local and to reduce reliance on bottled water.

Drink local, choose tap water!

#drinktapwater

Ongoing campaign in Paros, Greece

https://www.deya-parou.gr/en/drink-tap-water/ 

https://www.deya-parou.gr/wp-content/uploads/2020/09/Water_Campaign_leaflet-EN.pdf

Reusables During COVID by City to Sea
Guidance and support for businesses to accept reusbales during COVID

Ongoing campaign in the UK

https://www.citytosea.org.uk/reusables-during-covid/

No Plastic. Period. by VOICE
Promoting reusable menstrual products

Ongoing campaign in Ireland

https://voiceireland.org/npp/

Environmenstrual campaign by ZWE and BFFP
A campaign by Zero Waste Europe and Break Free From Plastic

Join the European movement to tackle plastic & toxic waste from period products – sign the bloody manifesto!

The #environmenstrual Revolution

Europe

https://zerowasteeurope.eu/library/the-bloody-manifesto/

https://www.breakfreefromplastic.org/environmenstrual-week/)

Break the Plastic Wave #OceansZero by Surfrider Foundation Europe
Ocean’s Zero is a phone app, available at any time to bring you towards a zero waste way of life. The zero waste is a lifestyle which aims at generating less waste and limiting your impact on the environment.

#OceansZero

Europe 2018

https://surfrider.eu/en/our-missions/marine-litter/oceans-zero-70157.html

Pfand drauf! by GLOBAL 2000
Legislation for mandatory refillable quotas that increase stepwise and a DRS for single-use containers to create equality for reusable systems

#pfanddrauf

Ongoing campaign in Austria

https://www.global2000.at/pfand-drauf

#ReuseRevolution by Greenpeace International

Dive deeper into Reuse

“Let’s make noise for reuse systems!”

Social Media Toolkit

Download and share!

HASHTAGS

Main hashtags: #wechoosereuse | #breakfreefromplastic 

Secondary hashtags: #plasticpollutes   |   #reuserevolution   |   #circulareconomy |  #notdisposable

Sample Posts

Twitter

The #WeChooseReuse campaign has launched!

We need systemic change in order to move away from single-use plastic and our disposable culture.

Let’s start by COMMITTING to reuse. We want reuse systems to be put in place NOW!

Sign the Commitment! https://bit.ly/36QjMGI

Instagram

The #WeChooseReuse campaign has officially launched!

We need systemic change in order to move away from single-use plastic and our disposable culture, which is polluting our earth and affecting the health & wealth of our communities.

Products need to be redesigned for a circular economy, with packaging being seamlessly REUSED.

Join us by COMMITTING to reuse. Show policymakers and big business that we want reuse systems to be put in place NOW by signing the commitment!

#breakfreefromplastic #reuserevolution #circulareconomy #reuse #refill #choosetoreuse #plasticpollutes #justrecovery #notdisposable

Link: https://bit.ly/36QjMGI

Facebook

The #WeChooseReuse campaign has officially launched!

We need systemic change in order to move away from single-use plastic and our disposable culture, which is polluting our earth and affecting the health & wealth of our communities.

Products need to be redesigned for a circular economy, with packaging being seamlessly REUSED.

Join us by COMMITTING to reuse. Show policymakers and big business that we want reuse systems to be put in place NOW by signing the commitment!

#breakfreefromplastic #reuserevolution #circulareconomy #reuse #refill #choosetoreuse #plasticpollutes #justrecovery #notdisposable

Link: https://bit.ly/36QjMGI

Culture Hacking for Reuse!

Let’s keep on resharing the amazing content that  members have created to shift the narrative towards reuse!

Participating NGOs