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Brand Audit

Is Corporate Sustainability Used to Avoid Accountability for the Sachet Problem?

July 08, 2025 by Break Free From Plastic

At the center of this crisis are multinational corporations that have built their business models around disposable packaging while promoting corporate sustainability pledges that sound bold but rarely deliver.READ MORE

News, Corporate Accountability

What is a ‘Sachet Economy' and Why Is It Problematic for Plastic Waste Reduction?

June 23, 2025 by Break Free From Plastic

Across many low-income countries, single-use sachets have become a staple of everyday life. But what is a sachet, exactly? READ MORE

Corporate Accountability, News, Real Solutions

Recycling Won't Save Us — Plastic Production is the Real Problem

June 16, 2025 by Break Free From Plastic

The sheer scale of plastic production, particularly of single-use items, has outpaced waste management capacities, making recycling inadequate as a solution. Most plastic waste is either incinerated, landfilled, or leaked into the environment. If we were to tackle plastic pollution effectively, we must resolve it at the source.READ MORE

Corporate Accountability, News

BFFP reacts to PepsiCo dropping reusable packaging targets

May 25, 2025 by Break Free From Plastic

On May 22, PepsiCo, one of the world’s major plastic polluters, announced that it will be eliminating its reusable packaging targets of delivering 20% of its beverages in reusable containers by 2030, while significantly dropping its goals to reduce virgin (new) plastic and recycled content. PepsiCo’s announcement follows a similar move made by top polluter Coca-Cola in December 2024.READ MORE

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Brand Audit Social Media Toolkit 2021

November 22, 2022 by admin

JOIN US in holding the world’s top corporate plastic polluters accountable! For the past three years, the Break Free From Plastic movement has been taking “cleanups” to the next level by documenting the brands found on plastic waste collected. We have seen the same top plastic polluters every year. Let’s find out if anything has […]

Brand Audit Social Media Toolkit 2020

November 22, 2022 by admin

The highly anticipated “BRANDED Volume III: Demanding Corporate Accountability for Plastic Pollution” IS OUT. Congratulations to everyone who participated in this year’s #BrandAudit2020, which included 575 brand audit events from 55 countries across 6 continents!

Brand Audit Social Media Toolkit 2019

November 22, 2022 by admin

The highly anticipated “BRANDED Volume II: Identifying the World’s Top Corporate Plastic Polluters.” IS OUT. Congrats to everyone that participated in this year’s #BrandAudit2019 which spanned 484 cleanups from 50 countries and 6 continents!

Missing the mark unveiling corporate false solutions to the plastic crisis

November 22, 2022 by admin

Fast Moving Consumer Goods companies produce a staggering amount of plastic packaging, and most of it can’t be recycled, instead it is burned, landfilled or ends up polluting the environment. Every year, we find the same companies are the top plastic polluters during the annual brand audits.

Brand Audit

February 28, 2023 by admin

The mission with our brand annual audit is to identify the world’s top polluting corporations. By gathering data on plastic waste collected at community cleanups around the world, brand audits allow us to challenge the plastic industry and demand real solutions. Our reports have revealed that the true driving forces of the plastic pollution crisis […]

Recent Posts

Press Release, Policy

[Asia Pacific Media Briefing] Covering INC 5.2: Country Positions on the Global Plastics Treaty

July 17, 2025 by Comms Hub

This briefing is designed to prepare journalists and other communications professionals who will cover the extended fifth session of the Intergovernmental Negotiating Committee (INC-5.2). Country negotiators are set to reconvene in Geneva, Switzerland on August 5-14, 2025 for the next round of plastics treaty negotiations (INC 5.2).

Press Release Policy

Plastics & Health, News, Spotlight

Making the invisible visible: how researchers are using cartoons to explain the hidden harms of plastic pollution

July 09, 2025 by Break Free From Plastic

Plastic pollution requires scientific research to guide effective solutions. The French research group GDR collaborated with scriptwriter Capucine Dupuy and illustrator Bobika to turn their findings into humorous, accessible cartoons - a collaboration we discussed with Professor Mathieu George and Capucine Dupuy.

Plastics & Health News Spotlight

Corporate Accountability, News

Is Corporate Sustainability Used to Avoid Accountability for the Sachet Problem?

July 08, 2025 by Break Free From Plastic

At the center of this crisis are multinational corporations that have built their business models around disposable packaging while promoting corporate sustainability pledges that sound bold but rarely deliver.

Corporate Accountability News

News, Corporate Accountability

What is a ‘Sachet Economy' and Why Is It Problematic for Plastic Waste Reduction?

June 23, 2025 by Break Free From Plastic

Across many low-income countries, single-use sachets have become a staple of everyday life. But what is a sachet, exactly?

News Corporate Accountability

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Recent Tweets

July 18

📣 Asia Pacific Media Briefing 📣 Covering INC 5.2: Country Positions on the Global Plastics Treaty 🌍

Join our ...media briefing, where we'll discuss country positions and what to look out for at INC 5.2.

✉️ For more details, access the media invite: https://www.breakfreefromplastic.org/2025/07/17/asia-pacific-media-briefing-inc-5-2/

July 17

In August 2025, policymakers and environmental experts will continue outlining key provisions of the global ...#PlasticsTreaty.

Here's an op-ed by BFFP-AP member, Dr Shahriar Hossain of @esdobd Bangladesh, making a case for science over industrial interests:

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