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#BrandAudit2019

Social Media Recruitment Kit

It’s that time of the year…

The Break Free From Plastic movement is mobilizing people all over the world to participate in the 2019 Brand Audit to hold corporations accountable for their role in creating the plastic pollution crisis. Throughout August and September (leading up to World Cleanup Day on September 21st), we’re coming together at beaches, parks, streets and beyond to calculate who exactly is responsible for plastic waste We’ll then use this data to get to the root of the plastic pollution problem.

In a nutshell: brand audits are our way of gathering evidence to hold corporations accountable for plastic that is not manageable or that may be recyclable but is ending up where it shouldn’t be. If we only clean plastic up, it will keep coming back. The only way to combat plastic pollution is to stop it at its source. Brand audits help us do just that!

In 2018, 9,000 volunteers across 6 continents came together to organize 239 brand audit cleanups. They found 187,851 pieces of plastic pollution. (You can learn more about our 2018 Brand Audit Report here.) We want this year’s Brand Audit to be bigger than ever before. We’ve put this social media toolkit together with sample tweets, posts and images to help get the word out about the 2019 Brand Audit month of global action.

Hashtag:

#BrandAudit2019

Quick links:

Sign up to join or host a brand audit near you for August to September

Retweet or quote this tweet.

Follow #BreakFreeFromPlastic on social media!

Sample tweets:

  • Cleanups alone can’t solve the problem of plastic pollution. By incorporating data on  branded packaging, we can get to the root cause of the problem. Take action with the global @brkfreeplastic movement! Sign up to join or host a #BrandAudit2019 action: bit.ly/BRANDAUDIT19
  • Inspired by the youth taking climate action worldwide? Be part of the global movement to hold corporations accountable for their role in creating the plastic pollution problem! Sign up to join or host a @brkfreeplastic #BrandAudit2019 activity near you: bit.ly/BRANDAUDIT19
  • Take action to hold corporations accountable like @nestle @unilever for their role in creating the plastic pollution crisis! Join the @brkfreeplastic movement and sign up to participate in or host your own #BrandAudit2019 activity this August & September: bit.ly/BRANDAUDIT19
  • Take your beach cleanup to the next level by identifying the brands washing up on our beaches and beyond. @nestle @unilever were the top polluters in last years brand audit, who will it be this year? Join or host a @brkfreeplastic #BrandAudit2019 action: bit.ly/BRANDAUDIT19
  • Brands need to take responsibility for their products and packaging, not shift the burden of plastic disposal onto developing countries. Join a @brkfreeplastic #BrandAudit2019 action this August & September to identify corporate plastic in YOUR community: bit.ly/BRANDAUDIT19
  • In the Global South, corporations have disrupted developing countries’ refill systems by opting to sell single use products in “sachets” instead of in bulk. Take action to stop the sachet economy. Join or host a @brkfreeplastic #BrandAudit2019 activity: bit.ly/BRANDAUDIT19
  • Around the world, cities & communities have shown that Zero Waste is the REAL solution to plastic pollution. Their role is critical to achieving Zero Waste. Sign up to join or host a @brkfreeplastic #BrandAudit2019 action this August & September: bit.ly/BRANDAUDIT19
  • Single-use plastics pose a major threat to our climate. Since corporations aren’t taking responsibility for their role in creating the plastic pollution problem, we’re taking action to hold them accountable. Join or host a @brkfreeplastic #BrandAudit2019: bit.ly/BRANDAUDIT19

Sample INSTAGRAM & FACEBOOK POSTS:

  • This August & September, @BreakFreeFromPlastic is mobilizing people all over the world for a month of action to hold corporations like @Nestle @Unilever @cocacola accountable for their role in creating the plastic pollution problem. Sign up to join or host a #BrandAudit2019 activity near you at bit.ly/BRANDAUDIT19!
  • Cleanups alone can’t solve the problem of plastic pollution. By incorporating data on branded packaging, we can get to the root cause of the problem and hold corporations accountable for their role in creating the plastic pollution crisis. Sign up to join or host a @BreakFreeFromPlastic #BrandAudit2019 action to identify corporate plastic in YOUR community this August & September: bit.ly/BRANDAUDIT19
  • Inspired by the youth taking climate action all over the world? Be part of the global movement to hold corporations accountable for their role in creating the plastic pollution problem! Sign up to join or host a @BreakFreeFromPlastic #BrandAudit2019 action to identify corporate plastic in YOUR community this August & September: bit.ly/BRANDAUDIT19
  • Brands like @Nestle @Unilever @cocacola need to take responsibility for their products and packaging, not shift the burden of plastic disposal onto developing countries. Sign up to join or host a @BreakFreeFromPlastic #BrandAudit2019 action to identify corporate plastic in YOUR community this August & September. Visit bit.ly/BRANDAUDIT19 to learn more!
  • All throughout August & September (leading up to #WorldCleanupDay on September 21st), @BreakFreeFromPlastic is mobilizing citizen action takers around the world to come together at beaches, parks, streets and beyond to calculate who exactly is responsible for plastic waste on our shores and elsewhere. Sign up to join or host a @BreakFreeFromPlastic #BrandAudit2019 action to identify corporate plastic in YOUR community: bit.ly/BRANDAUDIT19
  • In the Global South, corporations like @Nestle @Unilever @proctergamble have disrupted developing countries by opting to sell single-use products in “sachets” (think single-use ketchup packets) instead of in bulk. Take action to stop the sachet economy. Join or host a @BreakFreeFromPlastic #BrandAudit2019 action this August & September: bit.ly/BRANDAUDIT19
  • People around the world are creating real solutions to the plastic pollution crisis to avoid relying on a broken system. Zero Waste Cities operating on plastic-free systems of refill and reuse are gaining momentum. Sign up to join or host a #BrandAudit2019 activity this August or September to identify corporate plastic in YOUR community: bit.ly/BRANDAUDIT19!
  • Single-use plastics pose a major threat to our climate. Research states that over 99% of plastic is made from fossil fuel. Since corporations aren’t taking responsibility for their role in creating the plastic pollution problem, we’re taking action to hold them accountable. Join or host a @BreakFreeFromPlastic #BrandAudit2019 activation this August & September to identify corporate plastic in YOUR community: bit.ly/BRANDAUDIT19
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