It’s that time of the year…
The Break Free From Plastic movement is mobilizing people all over the world to participate in the 2019 Brand Audit to hold corporations accountable for their role in creating the plastic pollution crisis. Throughout August and September (leading up to World Cleanup Day on September 21st), we’re coming together at beaches, parks, streets and beyond to calculate who exactly is responsible for plastic waste We’ll then use this data to get to the root of the plastic pollution problem.
In a nutshell: brand audits are our way of gathering evidence to hold corporations accountable for plastic that is not manageable or that may be recyclable but is ending up where it shouldn’t be. If we only clean plastic up, it will keep coming back. The only way to combat plastic pollution is to stop it at its source. Brand audits help us do just that!
In 2018, 9,000 volunteers across 6 continents came together to organize 239 brand audit cleanups. They found 187,851 pieces of plastic pollution. (You can learn more about our 2018 Brand Audit Report here.) We want this year’s Brand Audit to be bigger than ever before. We’ve put this social media toolkit together with sample tweets, posts and images to help get the word out about the 2019 Brand Audit month of global action.