#BrandAudit2021

Social Media Recruitment Kit

JOIN US in holding the world’s top corporate plastic polluters accountable! For the past three years, the Break Free From Plastic movement has been taking “cleanups” to the next level by documenting the brands found on plastic waste collected. We have seen the same top plastic polluters every year. Let’s find out  if anything has changed. 

Leading up to World Cleanup Day on September 18, Break Free From Plastic members and allies will be holding brand audits across the globe. This year, we are strengthening the connection between plastic pollution and the climate crisis. Did you know that just 20 fossil fuel companies are responsible for more than 1/3 of all greenhouse gas emissions in the modern age? And guess what? Over 99% of plastic is made from fossil fuels. PLASTIC IS OIL and corporations need to own up to that fact. 

With your help, we can gather actual data and evidence needed to demand accountability from the corporations who have polluted our environment non-stop with their plastic waste and have contributed to the climate crisis.


Our first priority is your health and safety. Please be vigilant about the current status of the coronavirus pandemic in your area when planning your cleanup and brand audit. This guide will help ensure you keep your brand audit event safe.

This year, Break Free From Plastic will continue calling out
the top corporate polluters and demand that they:

REVEAL

how many single-use plastic items they are really producing

REDUCE

their plastic footprint

REDESIGN

their packaging to be reusable and refillable

We can’t continue cleaning up after corporate polluters any longer. It’s time they take responsibility for the plastic pollution and climate crisis!. It’s time for them to #breakfreefromplastic!

Use this toolkit to encourage YOUR community to join the #BrandAudit2021.

We can’t continue cleaning up after corporate polluters any longer. It’s time they take responsibility for the plastic pollution and climate crisis!. It’s time for them to #breakfreefromplastic!

Use this toolkit to encourage YOUR community to join the #BrandAudit2021.

Use the hashtag

#BrandAudit2021 #BreakFreeFromPlastic

Sample tweets:

PLASTIC IS OIL & GAS. 🛢It’s time corporations own up to that truth. Join #BrandAudit2021 and let’s hold corporations accountable for their plastic waste. 🙌🏾

SIGN UP NOW 👉 bit.ly/BA2021signup
@brkfreeplastic #breakfreefromplastic

_____________________________

PLASTIC POLLUTION = CLIMATE CHANGE ARE TWO SIDES OF THE SAME COIN. 🔥 Corporations need to stop plastic production NOW. Join #BrandAudit2021 and let’s demand a better, plastic-free future for the youth! 🙌🏾

SIGN UP NOW 👉 bit.ly/BA2021signup
@brkfreeplastic #breakfreefromplastic

_____________________________

WE WANT SYSTEMS CHANGE, NOT CLIMATE CHANGE. 🚨 Top corporate polluters like @cocacola @pepsico @nestle need to #breakfreefromplastic and switch to reuse & refill systems. Join #BrandAudit2021 and let’s demand a better, plastic-free future for the youth! 🙌🏾

SIGN UP NOW 👉 bit.ly/BA2021signup
@brkfreeplastic #breakfreefromplastic

_____________________________

The worst impacts of plastic pollution & climate change are yet to come, impacting youth lives the most. Join @brkfreeplastic to keep plastic pollution & climate change out of youth futures #BrandAudit2021: bit.ly/BA2021signup

Sample tweets:

PLASTIC IS OIL & GAS. 🛢It’s time corporations own up to that truth. Join #BrandAudit2021 and let’s hold corporations accountable for their plastic waste. 🙌🏾

SIGN UP NOW 👉 bit.ly/BA2021signup
@brkfreeplastic #breakfreefromplastic

_____________________________

PLASTIC POLLUTION = CLIMATE CHANGE ARE TWO SIDES OF THE SAME COIN. 🔥 Corporations need to stop plastic production NOW. Join #BrandAudit2021 and let’s demand a better, plastic-free future for the youth! 🙌🏾

SIGN UP NOW 👉 bit.ly/BA2021signup
@brkfreeplastic #breakfreefromplastic

_____________________________

WE WANT SYSTEMS CHANGE, NOT CLIMATE CHANGE. 🚨 Top corporate polluters like @cocacola @pepsico @nestle need to #breakfreefromplastic and switch to reuse & refill systems. Join #BrandAudit2021 and let’s demand a better, plastic-free future for the youth! 🙌🏾

SIGN UP NOW 👉 bit.ly/BA2021signup
@brkfreeplastic #breakfreefromplastic

_____________________________

The worst impacts of plastic pollution & climate change are yet to come, impacting youth lives the most. Join @brkfreeplastic to keep plastic pollution & climate change out of youth futures #BrandAudit2021: bit.ly/BA2021signup

    Sample Instagram and Facebook posts:

    • Plastic pollution and climate change are toxic symptoms of a common problem: corporations’ reliance on oil. 🛢🛢🛢
      Hey @cocacola, @pepsico, @nestle cleanups are not enough! 

    Let’s hold companies accountable with #BrandAudit2021  🙌🏾 

    SIGN UP NOW 👉 bit.ly/BA2021signup
    #breakfreefromplastic

    _____________________________

    Just 20 fossil fuel companies are responsible for more than 1/3 of ALL greenhouse gas emissions in the modern age. 🔥 And guess what? Over 99% of plastic is made from fossil fuels. PLASTIC IS OIL. 🛢🛢🛢
    Corporations need to #breakfreefromplastic! Let’s demand a better, plastic-free future for the youth! 🙌🏾

    SIGN UP NOW 👉 bit.ly/BA2021signup

    _____________________________

    WE WANT SYSTEMS CHANGE, NOT CLIMATE CHANGE. 🚨Corporations need to #breakfreefromplastic and switch to reuse & refill systems.
    Join #BrandAudit2021 and let’s demand a better, plastic-free future for the youth! 🙌🏾 

    SIGN UP NOW 👉 bit.ly/BA2021signup

    _____________________________

    Hey @cocacola, @pepsico, @nestle, if plastic production continues as planned, by 2050, the cumulation of greenhouse gas emissions from plastic could reach over 56 gigatons. 🛢🛢🛢 That’s 10-13% of the entire remaining carbon budget. 🚨 Hold corporations accountable with #BrandAudit2021 🙌🏾

    SIGN UP NOW 👉 bit.ly/BA2021signup
    #breakfreefromplastic

    _____________________________

    • REVEAL, REDUCE, REDESIGN! These are our demands to the top corporate polluters. Join us for #BrandAudit2021

    SIGN UP 👉 bit.ly/BA2021signup

    #breakfreefromplastic

    _____________________________

    • @cocacola has been identified as the TOP PLASTIC POLLUTER  for 3 years in a row. Will they take the lead AGAIN this year? Find out with us in #BrandAudit2021!

    bit.ly/BA2021signup

    #BreakFreeFromPlastic

    _____________________________

    Safety first! Check out our Covid-19 safety guide when planning your cleanup & brand audit. When in doubt, go for a solo @brkfreeplastic #BrandAudit2021!

    LEARN MORE 👉  bit.ly/BA2020toolkit

    Learn more about the Break Free From Plastic movement through these channels:

    www.breakfreefromplastic.org

    Join the movement here! In case you’re already a member, you can update your profile with the same link. This way, we can contact you about opportunities specific to your location, expertise, and interests!