#BrandAudit2020

Social Media Recruitment Kit

JOIN US in holding the world’s top corporate polluters accountable! For the past two years, the Break Free From Plastic movement  has been taking “cleanups” to the next level through its annual global Brand Audit. Throughout August and September (leading up to World Cleanup Day on Sept 19), we join in solidarity at beaches, parks, streets, and beyond to document the brands responsible for the plastic pollution crisis. With help from concerned communities worldwide feeding into a global data set,  brand audits gather evidence about the companies polluting our planet and demonstrate the urgency in demanding change! 

Our first priority is your health and safety. Please be vigilant about the current status of the coronavirus pandemic in your area when planning your cleanup and brand audit. This guide will help ensure you keep your brand audit event safe.

This year, Break Free From Plastic will continue calling out
the top corporate polluters and demand that they:

REVEAL

how much plastic they really are producing

REDUCE

their plastic footprint

REDESIGN

their packaging to be reusable and refillable

After decades of countless cleanups, we can’t continue cleaning up after these companies forever. It’s time they take responsibility for the pollution they’re pumping into our environment, communities, and ocean and #breakfreefromplastic!

Use this toolkit to encourage YOUR community to join the #BrandAudit2020. Together, we can  KEEP THE PRESSURE ON!

After decades of countless cleanups, we can’t continue cleaning up after these companies forever. It’s time they take responsibility for the pollution they’re pumping into our environment, communities, and ocean and #breakfreefromplastic!

Use this toolkit to encourage YOUR community to join the #BrandAudit2020. Together, we can  KEEP THE PRESSURE ON!

Use the hashtag

#BrandAudit2020

Quick Links

Sign up to join or host a brand audit near you from August to September.
Learn more about Brand Audit 2020.

Sample tweets:

Every year, @brkfreeplastic changemakers hold the biggest corporate polluters accountable through global cleanups and flexing citizen science muscles!

This year, we’ll KEEP THE PRESSURE ON with #BrandAudit2020

LEARN MORE 👉 bit.ly/BA2020toolkit
#breakfreefromplastic

_____________________________

REVEAL, REDUCE, REDESIGN! These are our demands to the top corporate polluters. Join us for #BrandAudit2020 as we KEEP THE PRESSURE ON.

It’s time they heed our call to @brkfreeplastic & switch to reuse & refill systems.

SIGN UP 👉 bit.ly/BA2020signup
#breakfreefromplastic

_____________________________

@pepsico/@Unilever/@MDLZ was named as one of the TOP PLASTIC POLLUTERS in 2018 AND 2019. Will they make it onto the list for the 3rd year in a row?

Join or host a @brkfreeplastic #BrandAudit2020 event so we can KEEP THE PRESSURE ON: https://bit.ly/BA2020signup
#BreakFreeFromPlastic

_____________________________

@cocacola has been identified as the TOP PLASTIC POLLUTER  in 2018 AND 2019, will they take the lead AGAIN this yr? Find out with us in #BrandAudit2020!

Join or host a @brkfreeplastic Brand Audit so we can KEEP THE PRESSURE ON: https://bit.ly/BA2020signup
#BreakFreeFromPlastic

_____________________________

Brands need to take responsibility for their products & packaging, not shift the burden of plastic disposal onto developing countries.

Join a @brkfreeplastic #BrandAudit2020 so we can KEEP THE PRESSURE ON: bit.ly/BA2020signup

#breakfreefromplastic

_____________________________

99% of plastics come from fossil fuels, it’s a big threat to our climate! Corporations aren’t taking responsibility for their role in the plastic pollution crisis, so we will KEEP THE PRESSURE ON.

Join @brkfreeplastic #BrandAudit2020: bit.ly/BA2020signup
#breakfreefromplastic

_____________________________

Safety first! Check out our Covid-19 safety guide when planning your cleanup & brand audit. When in doubt, go for a solo @brkfreeplastic #BrandAudit2020! LEARN MORE 👉  bit.ly/BA2020toolkit
#breakfreefromplastic

_____________________________

Reuse & refill systems are an essential part of addressing the plastic pollution crisis and moving away from a fossil fuel-based economy. Check out the Health Expert Statement Addressing Safety of Reusables & COVID-19 when planning your @brkfreeplastic #BrandAudit2020 👉 bit.ly/BA2020toolkit
#breakfreefromplastic

Sample tweets:

Every year, @brkfreeplastic changemakers hold the biggest corporate polluters accountable through global cleanups and flexing citizen science muscles!

This year, we’ll KEEP THE PRESSURE ON with #BrandAudit2020

LEARN MORE 👉 bit.ly/BA2020toolkit
#breakfreefromplastic

_____________________________

REVEAL, REDUCE, REDESIGN! These are our demands to the top corporate polluters. Join us for #BrandAudit2020 as we KEEP THE PRESSURE ON.

It’s time they heed our call to @brkfreeplastic & switch to reuse & refill systems.

SIGN UP 👉 bit.ly/BA2020signup
#breakfreefromplastic

_____________________________

@pepsico/@Unilever/@MDLZ was named as one of the TOP PLASTIC POLLUTERS in 2018 AND 2019. Will they make it onto the list for the 3rd year in a row?

Join or host a @brkfreeplastic #BrandAudit2020 event so we can KEEP THE PRESSURE ON: https://bit.ly/BA2020signup
#BreakFreeFromPlastic

_____________________________

@cocacola has been identified as the TOP PLASTIC POLLUTER  in 2018 AND 2019, will they take the lead AGAIN this yr? Find out with us in #BrandAudit2020!

Join or host a @brkfreeplastic Brand Audit so we can KEEP THE PRESSURE ON: https://bit.ly/BA2020signup
#BreakFreeFromPlastic

_____________________________

Brands need to take responsibility for their products & packaging, not shift the burden of plastic disposal onto developing countries.

Join a @brkfreeplastic #BrandAudit2020 so we can KEEP THE PRESSURE ON: bit.ly/BA2020signup

#breakfreefromplastic

_____________________________

99% of plastics come from fossil fuels, it’s a big threat to our climate! Corporations aren’t taking responsibility for their role in the plastic pollution crisis, so we will KEEP THE PRESSURE ON.

Join @brkfreeplastic #BrandAudit2020: bit.ly/BA2020signup
#breakfreefromplastic

_____________________________

Safety first! Check out our Covid-19 safety guide when planning your cleanup & brand audit. When in doubt, go for a solo @brkfreeplastic #BrandAudit2020! LEARN MORE 👉  bit.ly/BA2020toolkit
#breakfreefromplastic

_____________________________

Reuse & refill systems are an essential part of addressing the plastic pollution crisis and moving away from a fossil fuel-based economy. Check out the Health Expert Statement Addressing Safety of Reusables & COVID-19 when planning your @brkfreeplastic #BrandAudit2020 👉 bit.ly/BA2020toolkit
#breakfreefromplastic

Sample Instagram and Facebook posts:

Every year, @BreakFreeFromPlastic changemakers join forces to hold the biggest corporate polluters accountable.

This year, we will KEEP THE PRESSURE ON with #BrandAudit2020 because we all deserve a better, #plasticfree future.
#BreakFreeFromPlastic

_____________________________

REVEAL how much plastic you produce, REDUCE your plastic footprint, & REDESIGN your packaging to be reusable and refillable!

These are our demands to the top corporate polluters. Join us for #BrandAudit2020 as we KEEP THE PRESSURE ON. 

It’s time they heed our call to @breakfreefromplastic and switch to reuse and refill systems.
Click the link in the bio to sign up and get updates. 

#BreakFreeFromPlastic

_____________________________

Cleanups alone can’t solve the crisis of plastic pollution, especially when companies continue to produce more and more single-use plastic. By recording data on branded packaging, we can get to the root cause of the crisis and KEEP THE PRESSURE ON.

Sign up to join or host a @BreakFreeFromPlastic #BrandAudit2020: https://bit.ly/BA2020signup

#BreakFreeFromPlastic

_____________________________

Single-use plastics pose a major threat to our climate. Research states that over 99% of plastic is made from a fossil fuel derived source. 

Since @cocacola @nestle @pepsico and other 2019 top polluters aren’t taking responsibility for their role in creating the plastic pollution crisis, we’re taking action to hold them accountable. Join or host a @BreakFreeFromPlastic #BrandAudit2020 event so we can KEEP THE PRESSURE ON: https://bit.ly/BA2020signup
#BreakFreeFromPlastic

_____________________________

@cocacola has been identified as the TOP PLASTIC POLLUTER  in 2018 AND 2019, will they take the lead AGAIN this year? Find out with us in #BrandAudit2020!

Join or host a @BreakFreeFromPlastic Brand Audit event so we can KEEP THE PRESSURE ON: https://bit.ly/BA2020signup

#BreakFreeFromPlastic

_____________________________

@pepsico / @unilever / @mondelez_international were named as some of the TOP PLASTIC POLLUTERS in 2018 AND 2019. Will they make it onto the list for the 3rd year in a row?

 

Join or host a @BreakFreeFromPlastic #BrandAudit2020 event so we can KEEP THE PRESSURE ON: https://bit.ly/BA2020signup

#BreakFreeFromPlastic

_____________________________

Safety first! Check out our Covid-19 safety guide and be vigilant about the current status of the coronavirus pandemic in your area when planning your cleanup and brand audit. When in doubt, go for a solo #BrandAudit2020! Please use our guide to help ensure you keep your brand audit event safe. LEARN MORE 👉 bit.ly/BA2020toolkit

_____________________________

Reuse and refill systems are an essential part of addressing the plastic pollution crisis and moving away from a fossil fuel-based economy. Learn more from the Health Expert Statement Addressing Safety of Reusables and COVID-19 in our online toolkit to plan your #BrandAudit2020 👉 bit.ly/BA2020toolkit

#BreakFreeFromPlastic

Learn more about the Break Free From Plastic movement through these channels:

www.breakfreefromplastic.org

Join the movement here! In case you’re already a member, you can update your profile with the same link. This way, we can contact you about opportunities specific to your location, expertise, and interests!

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