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Righting the wrongs – Reusables are the only way forward

by Awantika Pal, South Asia Network Organizer, #breakfreefromplastic | March 13, 2021

Refillable bottles were introduced by Coca-Cola in the 1940s and were the only way beverages were delivered. Those iconic glass Coca-Cola bottles were originally designed to be purchased, their fizzy contents consumed, and then returned to the company for reuse.  That changed in 1970s, when Coca Cola replaced them with single use plastic bottles. Fast forward to 2020 and we see Coca-Cola named as the #1 Top Global Polluter in our Brand-Audit results, a position it has held in BFFP global brand audits in 2018 and 2019 as well.

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Member Stories

Celebrating Zero Waste in Asia Pacific

by Janssen Calvelo, Southeast Asia Network Organizer, #breakfreefromplastic | March 10, 2021

As governments plan for the post-pandemic transition, the need to build more sustainable local economies, strengthen public health, and use resources efficiently is necessary now more than ever. Overwhelming evidence of the throwaway culture has shown that we must reevaluate how we handle our waste management systems, especially during such times of global upheaval where ordinary environmental health efforts cannot address the demands of the current situation.

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Member Stories

Shifting the Narrative in Asia Pacific

by Satyarupa Shekhar, Asia Pacific Coordinator, #breakfreefromplastic | January 15, 2021

It is quite frequently that we come across articles and papers that declare the Asia Pacific region as the biggest contributor to ocean plastic. Labelling these countries as polluters is both facetious and inaccurate. For decades, Global North businesses have used plastic in their products, packaging, and delivery despite knowing that no feasible and viable ways to collect and process the material post-consumer use exist.

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