“This was an opportunity to be a part of change in the world. Fighting against the plastic monster has been my main focus for over ten years. Plastics are one of the biggest threats to the planet.” – Camy Mathlouthi, founder of Pour Une Tunisie Propre et Verte movement
According to this 2018 WWF report, the global cost of ocean plastic pollution is approximately $13 billion USD per year in environmental damage to marine ecosystems. This includes financial losses incurred by fisheries and tourism, two sectors which provide many jobs in my country of Tunisia on the southern Meditteranean coast.
Today, the Meditteranean is one of the seas with the highest concentrations of plastic pollution in the world, with plastic accounting for 95% of the waste in its open sea, on its seabed and on its beaches (WWF 2018). Much of this waste washes up on our beaches in Tunisia, but this plastic comes mainly from Turkey and Spain, followed by Italy, Egypt and France (WWF 2018).
Pour Une Tunisie Propre et Verte – “For a Clean and Green Tunisia” – is a movement trying to spread the word by engaging students and youth to be environmental stewards. We accomplished many beach cleanups, workshops and continue to work as hard as we can to reach people in all areas of Tunisia.
Break Free From Plastic provides a real vehicle to attack this huge problem. The 2019 Brand Audit helps to accurately identify the big corporate polluters through citizen science. As environmental activists and citizens of the world, we are committed to influence these big corporate polluters to change the packaging of their products. This is the most efficient way to reduce plastic pollution all over the world. It is our duty to our environment, for our children, and for our grandchildren.
On World Cleanup Day 2019, we conducted our own brand audit for the first time. We explained the Break Free From Plastic Brand Audit initiative to our volunteers, and all of our crew was motivated and committed to following the BFFP brand audit methodology. At the end of the clean up, people told me that they “feel so good helping our nature.” The neighborhood locals in the neighborhood of Ezzahra (where we conducted our cleanup and brand audit) were very grateful as well, telling us “Thanks folks! Nice mission for the country and the planet!”
As a teacher, it is my personal mission to make the new generation aware of the dangers that threaten our planet. Plastics cause major damage to the Mediterranean. As a mother and grandmother, it is my responsibility to participate, protect and care about the next generation. Our Mediterranean is worth it.