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Refillable bottles were introduced by Coca-Cola in the 1940s and were the only way beverages were delivered. Those iconic glass Coca-Cola bottles were originally designed to be purchased, their fizzy contents consumed, and then returned to the company for reuse.  That changed in 1970s, when Coca Cola replaced them with single use plastic bottles. Fast forward to 2020 and we see Coca-Cola named as the #1 Top Global Polluter in our Brand-Audit results, a position it has held in BFFP global brand audits in 2018 and 2019 as well.

As governments plan for the post-pandemic transition, the need to build more sustainable local economies, strengthen public health, and use resources efficiently is necessary now more than ever. Overwhelming evidence of the throwaway culture has shown that we must reevaluate how we handle our waste management systems, especially during such times of global upheaval where ordinary environmental health efforts cannot address the demands of the current situation.