BRAND AUDIT TOOL KIT

Mobilizing massive citizen muscle with a common mission so corporations can no longer frame the issue as one of only consumer responsibility. Join us!
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Break Free From Plastic, the global movement working to stop plastic pollution for good is taking coastal cleanups a step further – by naming the brands most responsible for plastic pollution found on our beaches and beyond.

Background

Corporations like Coca-Cola, PepsiCo, Nestle, Unilever, Starbucks, Procter & Gamble, and McDonald’s have a HUGE role to play when it comes to plastic pollution. We are sold coffee, soda, chips, candy, sandwiches, shampoo, soap, and even fruits and vegetables packaged in throwaway plastic. It’s time for these corporations to invest in alternatives and phase out single-use plastic, don’t you agree? Here’s where we need YOUR help! By categorizing and counting branded plastic packaging during your cleanup efforts, you will help us identify the corporations most responsible.

Steps to Conduct a Brand Audit

Time to flex your citizen muscles!

STEP 1

First, it is important to make a waste deposit plan. Think ahead on how to properly dispose all waste from your clean-up activity. Note: this is not limited to plastics alone. For example, recyclable materials should go to material recovery and/or recycling facilities, and biodegradable wastes could be set aside for composting. Waste that cannot be recycled or composted (i.e residual waste) are typically used for the brand audit, hint: these are the brands we want to identify!

STEP 2

In any clean-up activity, it is important to have the proper gear to do your work and to protect yourself and your volunteers. Make sure you have the following tools on hand:

  • Protective gloves or tongs for all volunteers
  • Collection bins, bags, or buckets (make sure they’re all a standard size!)
  • Printed Brand Audit Forms, along with pens / pencils & clipboards

STEP 3

After you have identified the location of your clean-up, specify and measure the size of the designated clean-up area. The size of the area should be relative to the number of volunteers or participants. Take before and after photos of the site and share them with our community by tagging the location and #breakfreefromplastic!  

STEP 4

Make a plan for recording your data. You can record your data in two ways. Either:

  1. Gather all collected waste together, and separate the plastics from the rest. After you’ve separated the plastics, divide them into piles by type, and then divide each of those piles into groups by brand. Count all of the pieces, and record them on the Brand Audit Form.  
  2. Categorize the items by brand as you collect them. Have each volunteer team fill out their  Brand Audit Form as they’re collecting trash. Two or three people can be collecting trash and calling out brands they find as a third person marks it on the form,  adding tally marks for each branded piece of plastic as it’s put into the collection bins or bags.

The first method is easiest if you are cleaning up a large area with a huge amount of waste (i.e. piles of waste, shovel-fulls at a time), while the second method is easier for coastal or [city] clean-ups with fewer or more isolated pieces of waste.

STEP 5

Train your volunteers on how to record the data. Include the information below about each plastic item. Download the Brand Audit Form pdf and use this form to follow these steps:

    1. Record the name of the brand. (Hint: This will be the most visible word printed on the item!)
    2. Record the manufacturer​ of that brand. (Hint: This will be in smaller print in a less obvious place.) Large manufacturers like Unilever, Nestle, and Procter & Gamble each have hundreds of brands. A quick online search should reveal the manufacturer of your plastic item, if you have trouble finding it on the label.
    3. Fill in the rest of the information specified in the form.

Download this helpful visual guide to help you and your volunteers identify the type of product and type of packaging for each piece of trash you find. Unidentifiable brands can be classified according to package type, which provides insight about problematic materials.

STEP 6

  1. You’re ready! Clean up all the waste in your designated site.

STEP 7

Let’s get social! Take photos of the piles of plastic from each manufacturer and post it to social media. Tag the manufacturer and don’t forget to use the hashtag #breakfreefromplastic!

STEP 8

Clean the audit area carefully and properly, remembering to leave the site cleaner than before you started.

STEP 9

In order for us to use your awesome information, enter your data, upload your photos along with a scanned copy/screenshot/excel file of the actual data form and submit them via our online form.

STEP 10

If you have the resources to do so, box up the branded items and send it back to the manufacturer. Include a letter to the company describing the purpose of your brand audit  and urge them to #breakfreefromplastic!

OPTIONAL:

If you have enough time (one full day for the clean-up), we suggest counting all types of waste in your designated clean-up site. This process is called a waste audit and takes place prior to the brand audit. A waste audit identifies and quantifies the different components of the waste stream (e.g., organics, recyclable plastics, paper, metals, glass, hazardous waste, residual waste). We can utilize this information to understand how much plastic is found in the waste stream compared to other sources. Download the Waste Audit Methodology and forms here.

Done with your Brand Audit?

Send us your data.

What Are We Doing With This Data?

Through brand audits, #breakfreefromplastic aims to hold polluting corporations accountable, to drive calls for innovations in product packaging and waste management, and to bring people together who want to take action for a future where beach and community clean-ups are a thing of the past.   Find out which companies are responsible for most of the plastic waste collected around the globe!

Find out here