Plasticized childhood – The impact of plastic toy advertising to children on their health and the environment

Lead Organization: Green Chemistry, Sustainability and Education Research Group (GPQV) from the University of São Carlos commissioned by Instituto Alana

Author: Prof. Dr. Vânia Gomes Zuin, Evelyn Araripe, Stefania Fachina (translated by Jane Godwin Coury)


This report analyzes the correlation between advertising to children, the commercialization of toys in Brazil and its effects on the consumption and disposal of plastic, as well as on children’s health. It stresses the fact that 90% of toys worldwide are made of plastic materials, it has a low recyclability, it is potentially toxic to children and shows how advertising to kids contributes to these externalities.