Break Free From Plastic

Communications Manager (Asia Pacific)

This role provides BFFP in the Asia Pacific with communications capacity and expertise – developing our relevant, consistent and powerful voice  to shift the narrative on plastics. In practice, it is likely to focus on priority markets, building capacity with members and providing oversight of communications for BFFP in the diverse Asia Pacific region. We welcome in particular, candidates from Malaysia, Philippines, Vietnam, Thailand, and Indonesia.


Job Title Break Free From Plastic (BFFP) Communications Manager (Asia Pacific)
Role Salary & benefits Aligned to local salary scales and commensurate with experience
Role Type Full Time hours are required
Role Location Hybrid working arrangements
▪ Preferred location for candidates: Malaysia, Philippines, Vietnam, Thailand, and Indonesia.
Role Flexibility Flexible working hours are required
▪ As this role works across time zones, working hours will frequently be outside of normal office hours. This includes work on weekends.
▪ Some domestic, regional and international travel may be required.
Reports To The Communications Hub adopts a matrix management system, this position will report to multiple managers.
▪ The Communications Hub positions workflow and priorities are managed jointly by the Global Communications Hub Lead and BFFP Asia Pacific Regional Coordinator.
Direct Reports This role will have supervisory responsibilities for Asia Pacific Communications Officer and oversight or collaborative relationship with other communications roles or project positions in the region.


The Role (job purpose)

The Break Free From Plastic (BFFP) Asia Pacific Communications Hub Officer is responsible for the co-creation and implementation of key communications strategies to achieve a global strategy to fight plastic pollution, with others in Break Free From Plastic.

The role focuses on:

▪ Co-creation and implementation of communications strategies to achieve shift in narrative on plastic pollution.
▪ Ensuring a dynamic, consistent and collective voice for BFFP in the Asia Pacific
▪ Delivering and maximising regional communications opportunities and initiatives (including building a strong community of practice for the movement in the region)
▪ The delivery, sharing and amplification of relevant communications output to target audiences – in the Asia Pacific and, from the Asia Pacific around the world.

The BFFP movement is active in 20 countries in the Asia Pacific region – working with different languages, cultures and communications landscapes. 

This role covers media relations, public relations, digital campaign communications, member engagement and communications tool production.

What success looks like

Winning key communications objectives that progress a narrative that a future free from plastic pollution is possible in the Asia Pacific
A consistent, relevant and reliable ‘voice’ for BFFP in the Asia Pacific
Working with a strong community of practice of communications professionals from the BFFP Movement who ensure that the BFFP key campaigns reach the target audiences
◾ Collaboration and co-creation with Comms Hub, Asia Pacific Coordination team and other colleagues within BFFP, for the achievement of BFFP’s strategic objectives, in accordance with regional and global priorities.

Key Responsibilities and Duties

1. Design and implement communications strategies, campaigns and tools to shift the narrative on plastic pollution

Develop communications strategies, plans and programs on plastics pollution and ensure their successful implementation of peaks and pushes and in coordination with key stakeholders;
◽ Conceptualize, produce and distribute Break Free materials for offline and online use by partners and allies in the region including press releases, briefing papers, reports, brochures, op-eds, articles, letters, videos, photo stories , memes, videos, infographics, etc. Coordinate lay-out, printing and publication of Break Free materials into high-quality creative and user friendly products.
◽ Facilitate as required, regional communications working groups or project based communications teams from the movement.

2. Implementation of priority communications strategies in the Asia Pacific

◽ Craft audience-appropriate messaging, using appropriate tactics and platforms. Ensure coherence and consistency of messaging by Break Free allies and partners, based on agreed communications strategy;
◽ Deliver communications tools needed for ‘peaks’ (global, regional and local);
◽ Develop, manage and maintain relationships with print, broadcast and online journalists, editors and other media decision–makers and influencers in the Asia Pacific.
◽ Manage the database of contacts and facilitate media requests with movement partners and resource persons;
◽ Amplify stories from member organizations, this includes organizing and implementing press events and activities, including logistics for identified movement activities.
◽ Contribute to building a strong, vibrant and engaging social media presence for the Break-Free from Plastic Movement

3. Support communications capacity in the Asia Pacific for BFFP members, ensure a consistent voice and high quality communications products.

◽ Provide quality assurance oversight for BFFP communications products and strategies in the Asia Pacific.
◽ Provide guidance and advice to partners and allies in the region towards aligning the communications strategies of movement members and partners on plastic pollution.

Develop a community of practice around communications within the movement and build the communications capacity of movement partners and allies in the region via the provision of skill shares, training etc.
◽ Deliver Asia Pacific based communications focused capacity building as aligned to Comms Hub and BFFP priorities.
◽ Monitor and improve communications performance in the region (eg maintain records of media coverage and collate analytics and metrics.)

4. Supervise the work of the  Regional Communications Officer and coordinate with project-based communications staff in the region to ensure alignment in messaging and roll-out of communications products.

◽ Provide supervisory and line management support to Asia Pacific Communications Officer
◽ Work with Project-based Communications staff to ensure effective distribution and roll-out of high quality products and materials`
Oversee third-party contractors depending on projects (i.e. graphic designers, web administrators, etc.)
◽ Manage the operational budget for AP Comms.

5. Contribute as part of a global team and lead global strategic initiatives as required

◽ Take on leadership and facilitation roles  for and on behalf of  the Communications Hub for assigned global projects and relevant working groups. This includes providing branding advice and communications sign off to communications tools and outputs.
◽ Provide regular updates, media and audience related analysis from the Asia Pacific
Participate in various BFFP, Communications Hub meetings and working groups
◽ Other duties as agreed through workflow management

Key Relationships

The Communications Hub builds strong relationships throughout the movement. This includes those dedicated solely to BFFP work, and those for whom, BFFP is a contribution, rather than a key focus. This role will need to be able to maintain a range of different relationships – many which will be remote and online, some that will be ‘internal’ and some that are key target audiences.

Person Specifications: Knowledge, Skills, and Experiences


◾ At least five-year experience in developing, supervising and implementing communications strategies and campaigns.
◾ A strong understanding, knowledge and contacts within Asia Pacific regional media and landscape.
◾ Demonstrated capacity for issue and audience analysis, strong presentation and persuasion skills including advanced skills in communicating complex issues to the public;

◾ Computer literate, and experienced with new media technologies and social networking tools – including those new media and social networking used by BFFP in the Asia Pacific

◾ Experience in network development and/or within people’s movements, or within the NGO environment.

◾ Demonstrated strong writing and communication skills in English, ability to speak or write in other regional languages is desirable.

◾ Passion for social and environmental justice, and a commitment to communications strategies which elevate the work of our grassroots membership and create a space for communities to speak for themselves.

◾ Right to work in a country in the Asia Pacific.


◾ Bachelor’s degree in the field of communications or journalism or a related field.
◾ Experience in impact measurement of communications strategies.
◾ Experience designing and implementing earned media strategies, including offering exclusives, handling embargoes, etc.
◾ Experience working in remote/ distance based teams.
◾ Experience in project, people and budget management.
◾ Experience working on plastic or climate related issues.

Personal qualities

◾ Collaborative team‐player with strong interpersonal communication skills and demonstrated experience in working with people from different cultures and nationalities in the region
◾ Demonstrated ability to turn projects around in a timely manner, maintain attention to detail, manage high influx of email communication, and adhere to deadlines;

◾ Flexible, open, adaptive, responsive and resilient. Takes initiative and is outcome and solution focused.

◾ Willingness to travel internationally on a regular basis, and flexibility in working with international staff, including biweekly calls outside of regular work hours.

Team Balance – Areas of Expertise

◾ Between all the positions in the Communications Hub, there is a need to have expertise in Media Relations, Digital Communications, Social Media, Digital Campaigning, Writing, Graphic Design, Video Editing, Vendor Management, Audience Mapping, Message Testing.
◾ Applicants with one or more of these areas of expertise as additional skills are desirable.

All participants in BFFP hold ourselves accountable to the following values:

◾  Trust & Respect 

◾ Distributed Leadership

◾ Resilience & collaboration

◾ Diversity, inclusion & equity

◾ Being Adaptive and Responsive 

◾ Ensuring Transparency in decision making and Accountability in our work 

◾ Upholding and respecting Confidentiality as required 

◾ Direct Communication is encouraged in conflict resolution

◾ Openness and Flexibility.

Our Movement Values 

◾ Solidarity
◾ Cooperation and Collaboration
◾ Letting People Speak for themselves
◾ Bridging and Transcending cultural barriers
◾ Language Mindfulness (cultural sensitivities) 

Our Relational Values 

◾ Commitment to Self-Transformation (walk the talk)
◾ Commitment to follow through on Agreements (professionalism)

Our Issue Values – in our issues, we value: 

◾ Being Strategic  and Goal Oriented
◾ Our Commitment to an inclusive  movement or network  model  



How to apply:

We look forward to receiving your application. Qualified applicants should email a cover letter, resume, two samples (or links) of their work and two references to “Hiring Manager” at  with the subject: “BFFP Communication Manager (Asia Pacific)” . Deadline of submission is on February 28, 2022 and interviews will be conducted on a rolling basis. Qualified applicants will be screened and shortlisted immediately, and the position may be filled before the deadline. Please do not contact BFFP directly with questions or inquiries. Thank you!

Equal Opportunity
We provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.